HEFTY RENEW CINCINNATI LAUNCH

Hefty Renew is launching in Cincinnati, Ohio! What better way to get the eyes of Ohio on Hefty Renew than to take Renew’s orange bags to the greenest zoo in America?

In this earned media activation, Hefty Renew dazzled the annual PNC Festival of Lights at the Cincinnati Zoo with a whole section of orange lights. While local festival goers enjoyed the lights, conveniently placed orange bins scattered around the grounds educated them on Hefty Renew’s mission to rid landfills of hard-to-recycle plastics and announce local drop-off locations coming soon.

Hefty Renew’s contribution to the annual PNC Festival of Lights and overall commitment to making the city a little greener than they found it left a meaningful impact on the people of Cincinnati.