GOARMY SOCIAL MEDIA
GoArmy’s social campaign combats the knowledge gap by leaning into social topics that describe opportunities and benefits available in the Army to peak interest in enlisting. It also aims to address topics of interest for Gen Z target such as financial planning, career trajectory and feelings of loneliness.
Assets focus on GoArmy branded graphic animation elements and quick-cut video styles to capture the ever-shortening attention-span of the Gen Z audience.
GOARMY GIPHY STICKERS
Small animated stickers provide scroll-stopping visuals that feel authentic to the platform and inspire engagement from GoArmy’s target audience.
Using a combination of illustration, motion graphics and rotoscoping production, these assets bring a more social-focused element to the GoArmy brand library.
GOARMY PAID EDITORIAL
GoArmy’s Paid Editorial Campaign is tailored to Men’s Health, Women’s Heath, Seventeen, and Cosmopolitan magazines’ audiences with messaging that inspires viewers to be the best versions of themselves.
These paid ads combine bold branded elements with clear calls to action to catch the eye of anyone scanning the website. Furthermore, the strong hero imagery gives an editorial feel that feels authentic to the placement locations.
