JCPENNEY HOLIDAY REPORT
The annual JCPenney Holiday Report does a deep dive into the realities of the holiday season for JCP’s audience. Guided by key findings, the holiday report outlines financial planning tactics and hosting responsibilities faced by buyers.
Classic JCPenney photography and graphics counterbalance this data-focused document with some added fun and holiday flare. Information is strategically broken up between pages and designed for easy reading.
JCPENNEY X JASON BOLDEN AT NEW YORK FASHION WEEK
The JCPenney x Jason Bolden launch event during New York Fashion Week was the essence of style and luxury. Chic branded elements, upscale finishes and person interactions from Jason Bolden himself immersed guests in a multi-faceted brand experience.
Event guests didn’t just get a taste of Jason Bolden’s exclusive fashion line with JCPenney. High-fashion collection photography, experiential installations, and custom gifts allow guests to view the whole collection, feel the pieces, and even take home a little something for themselves.
